Benchmarking

Before we embark on any online marketing campaign, thorough research is conducted into where your company currently sits in the market. Competitor analysis is one technique we use to implement a strategic campaign. Benchmarking forms an integral part of a Professional SEO Ltd online marketing campaign. This ensures that we follow best practices and achieve the results that you are looking for. Monthly reports will show you exactly what is being done alongside the results of these activities; with benchmarking we aim to constantly evolve and develop our campaigns to consistently provide the best results possible. Areas of the website that we benchmark include:

Areas of the website that we benchmark include:

• Website activities

• Website rankings

• Keyword performance

• Link popularity

• Traffic analytics

• Competitor overview

Reports can be tailored to the specific needs of our clients if required. We like to involve clients in their online marketing campaign and our monthly reports give you the chance to see what is happening and understand the progress of your campaign. We do not believe in putting together campaigns which do not work, and with all this information available it is clear to see the progress we are making.

Measuring

Unlike its offline counterpart, with online marketing you can trace and measure the progress of your campaign. There is no point putting together a marketing campaign is you cannot tell how much of an effect it is having on your business. Using analytical tools and software, every aspect of online marketing (including social media, email marketing and PPC) can be measured, enabling us to assess and continually evolve your campaign to get optimum return on investment.